“Success comes from taking the initiative and following up… persisting… eloquently expressing the depth of your love. What simple action could you take today to produce a new momentum toward success in your life?” Tony Robbins
Do you have a low-hanging fruit list? You know the list that is filled with prospects who have indicated they’d like to work with you? I keep my list on a white board that hangs above my computer on the wall, so I can keep these prospects in the top of my mind at all times.
As entrepreneurs, so often we get focused on the chase that we sometimes forget to follow up with our prospects. And as I’ve said before, the money is in the follow-up. You must be following up in a persistent, appropriate way with people who’ve indicated they’d like to work with you.
I urge you to take a look at all the business cards you have on your desk, and think back to the networking events and places you’ve been in the last couple of months and create a list of names of people who have indicated they would like to work with you (or are interested in your product). And yes, you have to write these down.
Put the list where you can see it every day, and be sure it is your line of site at your desk. Then start systematically going down the list and calling each prospect to check in with them, just to see how they are doing. No other agenda. You have to create value for the prospect before you start selling.
When you communicate with them, it’s a good idea to remind them of the circumstances in which you met and what they might have shared with you, as it pertains to having you help them solve a problem or issue with your product or service. What might have been urgent in their life a couple of weeks ago might not still be so urgent.
Where else might you offer value? Sending them a relevant link to a blog, or a video, or perhaps an article you’ve written, or a case study that is pertinent to their issue, are all good ways to continue to build value with the prospect.
I urge you today, to build your low-hanging fruit list and get started reconnecting with those prospects…because the money’s in the follow-up!
Be sure and let me know how it goes, and if you have any questions, feel free to contact me at mandy@mandyschumaker.com
 Mandy works with talented, high energy self employed professionals and very small businesses who struggle to market their business effectively, stretch their capacity and play a bigger game. Mandy’s client’s receive proven, specific information on what they need to do to get more clients and grow their business. As a result, those who coach with Mandy increase their business, get more clients and make more money, faster and easier than they ever would have on their own. Sign up for her free Cd “7 Productivity Secrets of Successful Entrepreneurs” right down below. |
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