“Those who know their Why are the ones who lead. They are the ones who inspire”
Simon Sinek
Do you know Why you do what you do? What’s the compelling story around how you ended up in the business, or career you now have? As someone once said, there’s always a story behind the story.
And that’s the story you need to be telling your clients and your employees, because our Why story is much more inspiring than what we do or how we do it.
When I was a sophomore in high school, my mother went back to college, finished her undergraduate degree and went on to get her master’s degree in Communications (both with a 4.0 grade point average). I then watched her struggle trying to figure out what to do next with all this knowledge she had collected.
Should she start her own business? Buy a business? Become a trainer? Work for someone else as a trainer? It was incredibly painful to watch her struggle over the years with what to do and how to do it. Paralyzed by her lack of confidences and self-doubt, she couldn’t even take that first step towards achieving her full potential.
And then it was too late.
My mother died of cancer at age 56. A dozen years later, I still miss her greatly, but what haunts me about her passing is that she could never find a way to use her many gifts to make a difference in the world. That’s why I decided to dedicate my professional life in helping people connect with their own gifts, to find that inner strength and to play a bigger game in this world.
This is now my quest – to help as many people as I can see and experience what my mother never could.
That is my Why story, and it’s a lot easier to connect with that story, than if I just said I was a business coach-right? Because people buy Why you do it, not what you do.
What’s yours? What is the reason—your Why—you get up every morning to do what you do? Reconnecting with your Why story can also inspire us to continue on in our businesses, even though things may feel hard and bleak.
I encourage you to take the time to reconnect with that story and start sharing it. Use it when you talk to a prospective client, or give a speech or presentation, and certainly be sure to share it with your employees.
Watch what happens, because people will really start to connect with your Why. Remember, people don’t buy what you do or how you do it, they buy Why you do it!
Please leave a comment below, I’d love to hear your Why story!
 Mandy works with talented, high energy self employed professionals and very small businesses who struggle to market their business effectively, stretch their capacity and play a bigger game. Mandy’s client’s receive proven, specific information on what they need to do to get more clients and grow their business. As a result, those who coach with Mandy increase their business, get more clients and make more money, faster and easier than they ever would have on their own. Sign up for her free Cd “7 Productivity Secrets of Successful Entrepreneurs” right down below. |