Things always start to get a bit crazy right after Thanksgiving, don’t they? It’s usually the time I notice that people start to say, “December isn’t the right month to start that (fill in the blank) project in my business, and I’ll just wait until January”. Or, “December is not the time to start a new class, it’s just too crazy”. Or, this is the one that really gets my attention, “I might as well just write off December and start focusing on January. You can’t get anyone’s attention in December”.
These are all stories and belief systems and I’m here to tell you, no matter what your business is, there is work to be done, business to be had and money to be made in December!
So if you’re someone who’s “written off December”, here’s a few ideas (and tips you can implement) that will make your December meaningful and profitable.
1-Look at your low-hanging fruit list
Who’s on your low-hanging fruit list, you know, those potential clients that know, like and trust you, probably have the resources to invest in your product or service, that need a little nudge, or powerful suggestion from you to buy or invest in your services? Is there a holiday gift idea for them, family or friends? A program you are offering to start their New Year off right? Look at your potential client list, gather up those “low-hanging” fruit people and create a package, product or program just for them-and start marketing it next week!
2-Who has a bit of money left in their 2013 budget?
Often times, companies, businesses, even individuals have money left over in their budgets-sometimes not a lot, but more than you might think. What kind of workshop, program, product or service could you sell to them in the next three weeks that they could pay for from their 2013 budget? Maybe you won’t even deliver until 2014, but they could pay it in 2013 and get it out of the way. You will be surprised how well this works when you really start combing your list and making some one-to-one calls.
3-Start planning your business strategy for 2014
After implementing #1 and #2 above, take a look at your own business and start strategizing new products, programs and services for 2014. Plot out on a calendar when you’ll be rolling out what. Be sure and write down the different steps and implementation phases on your calendar, so you can be sure and leave yourself enough time (and have the resources) to successfully implement your strategies. Develop a detailed plan through June 30, 2014. Mark your calendar on June 1st, for a date with yourself to create a detailed plan for July 1-December 31st. This tip REALLY works and I use it in my own business and in my client’s businesses. It has brought in hundreds of thousands of new dollars, just because it was all planned out BEFORE the year even began.
So get cracking, and don’t let the next four weeks go to waste. There’s a lot of opportunity waiting for you…
Please be sure and let me know in the comment section below, which of these ideas you intend to take seriously, because stating your intention to someone is a surefire way you’ll get it done!
 Mandy works with talented, high energy self employed professionals and very small businesses who struggle to market their business effectively, stretch their capacity and play a bigger game. Mandy’s client’s receive proven, specific information on what they need to do to get more clients and grow their business. As a result, those who coach with Mandy increase their business, get more clients and make more money, faster and easier than they ever would have on their own. Sign up for her free Cd “7 Productivity Secrets of Successful Entrepreneurs” right down below. |